The 29 Best Free SEO Tools for 2025
You can also analyze what keywords your competitors rank for, which pages bring them the most traffic, and which backlinks support their rankings. Affordable SEO tools provide essential optimization features at lower price points than enterprise-level platforms. These tools focus on core SEO functions like keyword research, rank tracking, site audits, and backlink analysis without requiring a large monthly subscription costs. Moz Pro is commonly compared to Ahrefs because both SEO software provide similar features. You can use Moz for link building, rank tracking, competitor analysis and keyword research. There are a couple of benefits in choosing Moz as an Ahrefs alternative, including its slightly lower price point and its data pool for backlinks.
- White label SEO is like a partnership where one company does the work, and another company puts its name on it.
- Interested in AI-generated images to complement your content?
- The best free SEO tool depends on your particular business needs and goals.
- With a free Semrush account, you can make two searches in the Topic Research tool.
- At some point in time, you’ll likely have questions or require assistance with the free SEO software you choose.
Reciprocal Link Check
Search engine companies created it as a unified language for structured website data. I find it helpful because I can make corrections to broken links immediately (or, hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers, according to its creators. Plus, some secrecy behind how Google determines websites and their order of appearance on the search engine results page (SERPs) for different queries doesn’t help. Improve your ecommerce SEO with the expertise of WebFX, the team behind SEO.com.
Bulk Google Rank Checker
And think ahead—will this solution still work when you have twice as many clients? Tools that seem affordable with a small roster can become prohibitively expensive or technically limiting as you scale. There’s no universal “best SEO SEO Anomaly software for agency.” The right choice depends entirely on your specific case and company specifics. Before making a decision, think about what you actually need.
It doesn’t just count how many people visit your site; it tells you where they’re coming from, what device they’re using, and even what they do when they’re on your site. It’s a lot more in-depth than GSC, which mainly focuses on how your site’s doing in Google Search. As with any tool, it’s essential to consider your specific needs, level of expertise, and resources before deciding if RankIQ is the right fit for your SEO strategy. The service is best suited for bloggers and smaller websites, not larger enterprises. This lack of scalability could be an issue for rapidly growing businesses.
It’s built for marketers, entrepreneurs, and website owners who want actionable SEO insights without needing to be experts. Pricing starts at $99/month, with no free plan, though there is a 7-day money-back guarantee. Some advanced features, including the AI writing assistant, are available only in higher tiers or as add-ons.
Dozie is the Founder & Host of The Newcomers, a media publication that explores what it means to be an immigrant. Create content that not only answers real questions but also aligns with what searchers are looking for. Use the Questions filter in Keyword Suggestions to identify FAQs and spot content creation opportunities.
I like that Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool. Users trust Similarweb for its accurate, granular, and comprehensive digital insights. The platform is praised for its ability to identify top-performing keywords, analyze competitor strategies, and provide actionable data that drives growth.